What did we do?
- Influencer Marketing: long-term ambassadorship planning & collaboration management
- Content creation: video & photo production.
- Earned media approach: press releases & interviews.
- Strategic consulting for earned and owned media activations.
The Road to Paris was paved with authentic content & connections.
To elevate Toyota's brand image and drive engagement during & after the Games, a multi-layered strategy was devised. Combining a visually striking car wrap with a captivating influencer-led vlog series, the campaign generated buzz and fostered a sense of national pride. By focusing on authentic storytelling and highlighting Toyota's commitment to innovation, inclusivity and sustainability, the brand was positioned as a key player in the Olympic and Paralympic Games, inspiring the audience to "Start Your Impossible".
Linde Merckpoel & GuiHome in pole position for Toyota.
By leveraging the influence of long-term ambassadors Linde Merckpoel and GuiHome, Toyota was able to deeply connect with four key communities: sports enthusiasts who were looking forward to the 2024 summer of sport, current and future fans of Toyota, the ambassadors' social media followers, and the national press. Linde, a beloved figure in Flanders, and GuiHome, a popular personality in Wallonia, created authentic and engaging content that resonated with their respective audiences. From their collaborative car wrap design session to behind-the-scenes vlogs, they shared personal stories that not only celebrated the Olympic spirit but also underscored Toyota's core mission. This multi-layered approach broadened Toyota’s reach, boosted brand awareness, and deepened connections with current and future consumers.
The perfect mix between community, creativity & content.
What started with an inspiring creative session between oona’s creative design team, Linde, GuiHome & Toyota, ended up transforming a simple product launch into a community-driven experience, where creativity flowed freely and content was embedded every step of the way. By fostering a sense of belonging and empowering the ambassadors to share their unique perspectives, the campaign created a buzz that extended far beyond the Games. With the help of Toyota's team and Linde and GuiHome’s influence, the striking car wrap and high-quality visuals became essential elements of Toyota's PR strategy, securing valuable media coverage. To further amplify the campaign at the Olympic and Paralympic peak, influencer Julie Vermeire joined, creating additional buzz and engagement.
…and the gold medal goes to Toyota!
The partnership between Toyota and its influential ambassadors, Linde Merckpoel and GuiHome, proved to be a game-changer of Olympic proportions. The campaign fostered a strong connection, capturing the attention of both online and offline audiences. By leveraging the social media momentum of the Olympic and Paralympic Games in an authentic way, Toyota solidified its brand mission of “Start Your Impossible” and positioned itself for long-term social media presence. The ongoing collaboration with Linde and GuiHome ensures that the brand will continue to resonate with consumers and inspire a new generation of drivers.
