- We believe that the hero brands of today are the ones that are relevant within their communities.
- We focus on people with real influence. Cultural voices with an impact on their communities and on brand equity.
- We adopt a bottom-up, co-creative approach where we involve communities throughout the journey. We have developed a community mapping methodology and workshop format to guide the creative process.
- We believe real influencers are strategic assets. We leverage native content across shared, owned, earned and paid media
- We love the science of influence. We continuously benchmark and measure the impact of our campaigns.
- One of the first thought leaders in the influencer space, we have over 15 years of expertise in content creation, relationship building and performance through cultural voices.