Oona soul

SOUL

OONA/BAAS has a warm, passionate soul. You would best describe an oona as creative, hardworking, well connected, and eager to learn. The average age of the agency’s talent is 28. We try to keep our agency agile. That can be chaotic at times. But, like Shakespeare said: there is a system in the madness.

At OONA/BAAS coffee is on the house, or should we say in the house: SANBA is just downstairs. In case you don’t want to take the stairs for good coffee, the coffee range of Nespresso will also do the trick. Every now and then we enjoy a stronger drink at SANBA during an after-work drink or a party.

Talent LAB2

NEW TALENT PLATFORM

We’re passionate about nurturing upcoming talent and supporting local entrepreneurship. Through our New Talent Lab-platform, we support and guide local talent & start-ups during their first steps in the entrepreneur world.

Current talents like Lockwood Antwerp, Borrenberghs, Alexandre Hekkers and DYO see us as a front-row sparring partner. As we help these new talents push boundaries, spice up stories, develop sustainable relationships but, above all, build solid businesses. Former New Talent brands include Façon Jacmin, Arte Antwerp, SBNMGNY, Atelier 11, Peter Vermandere & Daisy Verheyden, Tim Van Steenbergen, Collectief N, and many more.

Worksmart

EARLY CAREER EMPLOYER

OONA/BAAS has an established reputation among young potentials. We’re proud to champion young talent within the communications industry.

We appreciate the value of a master's degree but will recruit on your personal story and affinity with our universe.

We think in terms of roles, not functions. It’s our ambition to work 70% on clients and 30% on agency innovation projects or on our new talent platform.

INCLUDE EVERYONE WHO LOVES A GOOD STORY

Everybody loves a good story. We want to create stories for everyone and include everyone when making these stories. That’s why oona is committed to creating an inclusive work environment. We aim to create stories for everyone by including perspectives from backgrounds that vary by race, color, religion, gender, gender identity or expression, sexual orientation, disability, or age.

Oona learn V2

LEARNING & development

Collective leadership is a keyword in our approach to talent. In a rapidly changing world, strategic profiles with a digital-first mindset are our most important competitive advantage. Talented profiles quickly pick up job-related skills, and they need guidance in order to develop their leadership skills. Education is, therefore, an integral element in career planning at oona.

OONA/BAAS is one of the founding members of the Expert group PR and influencers at the ACC. And we’re proud of it. The Association of Communication Companies is an organization dedicated to the promotion of best practices within the communications industry. In 2020 we organized the first HYPRE course for young executives in our business.