At the invitation of Newsweek Belgium, philosopher, author, and historian Yuval Harari would give a keynote “The Future of Sapiens” in the Lotto Arena at the end of January 2020.
![Newsweek yuval harari](/uploads/resized/uploads/11441/newsweek-yuval-harari_befafbdeaa69072c8d2039a707714164.jpg)
We were invited to feed into the hype and generate broad coverage to be able to sell 5,000 tickets. However, there was one little problem: we could not offer interviews with Harari as he had an exclusive with Canvas. So we came up with the idea to set-up interviews with key opinion leaders on how Harari was a source of inspiration for them. To name a few: Bart De Wever and Lieve Scheire. Next to that we set Twitter on fire with selected Twitter opinion leaders.
With just the right 7 people we created the idea that "half of twitter was invited".
![Newsweek the future of sapiens](/uploads/resized/uploads/11442/newsweek-the-future-of-sapiens_befafbdeaa69072c8d2039a707714164.jpg)
In the end, 5,000 souls attended the "The Future of Sapiens" keynote. Thanks to a well-thought-out communications strategy, we kept the buzz going even after the event. The strategic collaboration with this contemporary Socrates helped to position Newsweek as a real thought leader.
![Numbers yuvalnoahharari](/uploads/resized/uploads/41727/Numbers_yuvalnoahharari_befafbdeaa69072c8d2039a707714164.png)
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