Strategic community mapping
The Amsterdam fashion team used oona’s unique community mapping approach to select & connect with the key influencers in Netherland’s creative scene. They focused on working with people who shape attitudes and behaviors within their communities. Real key opinion leaders with a voice. With a bottom-up, co-creative strategy, they made sure these cultural voices were part of the planning process, ensuring the event would be both meaningful and impactful.
Tailored guestlist management
The guest list strategically combined influential figures from diverse sectors to maximize event impact and engagement. Key media publications (Vogue NL, ELLE, Harper's Bazaar) were represented alongside top stylists, prominent KOLs, top models, and popular Dutch actors. The guests also featured international and Dutch content creators, creatives, and other diverse profiles, including entrepreneurs and socialites.
Moving beyond traditional VIP lists, oona curated a diverse guest list that blended established industry figures with emerging talents. This strategic selection amplified Dolce & Gabbana's presence in Amsterdam, transforming the store opening into a cultural milestone.
Cheers to the D&G community
The launch was community-driven and authentic, with the perfect mix of attendees and an energy that extended beyond the event. Nearly 180 KOLs showed up for the flagship store opening, and many guests booked follow-up styling appointments. By tapping into a community-first approach, Dolce & Gabbana quickly made their mark in Amsterdam’s fashion scene, showcasing the impact of strategic community engagement in crafting unforgettable brand experiences.
