A community-first campaign that celebrates how you live, not how old you are
TADAAM changed the game by tapping into a universal truth: no one is defined by just one role or one aspect of life. Every generation juggles multiple identities, each with its own needs. TADAAM’s creative campaign, “Be Your Best Self Selves”, is all about celebrating the multifaceted lives we all lead. It’s not just about providing internet, it’s about empowering people to be their true selves, no matter what part of life they’re in. From the ambition of the 9-to-5 grind to the freedom of spontaneous adventures or the comfort of late-night binge sessions, TADAAM fits seamlessly into all of it.
To really capture the love of the community, TADAAM introduced two relatable personas: Radja and Sefia. They're not just your typical “millennials” - they're real people, living dynamic, unpredictable lives. Sefia’s got ambition, Radja’s a free spirit, and what unites them is their urge to be somewhat rebellious, much like TADAAM. By introducing Radja and Sefia, TADAAM illustrated that modern life isn’t about one thing - it’s about being everything you want to be, with the most flexible provider supporting it all.
A campaign that’s everywhere you are
To make sure everyone got the message, TADAAM made sure the campaign was everywhere - and all at once. The campaign was shared across cinema, YouTube Shorts, TikTok, Instagram Reels, Streamz, Google Ads, Online TV, and more. The entire campaign was woven together to reach people across Belgium, whether they were scrolling through their feeds, watching a YouTube video, or even passing by a billboard.
oona services:
Creative concept development
Multi-channel campaign strategy (social, digital, streaming, DOOH, Cinema)
Content creation: video, photo, and digital assets
Social media strategy and execution
Digital out-of-home (DOOH) advertising
Website takeovers and Google Display campaigns
Performance tracking and analytics
The results: reaching more than expected
The campaign didn’t just meet expectations - it blew past them. Website visits soared 30% beyond the KPI, and though it was designed as an awareness & engagement campaign, it still delivered over 1,100 sales, fully reaching its secondary goal.
More importantly, it cemented TADAAM as a brand that truly understands its audience. By focusing on lifestyle and passions (communities) rather than rigid demographics, the campaign built strong emotional ties, proving that flexibility isn’t just a product feature - it’s a mindset. And in a world where life is anything but predictable, TADAAM made sure people knew they had an internet provider that could keep up.
