![Numbers bloodymary2](https://oona.agency/uploads/Numbers_bloodymary2.gif)
The bartender, press- and influencer communities in Amsterdam all witnessed the opening of the first Ketel One bloody mary pop-up bar. The bar was opened by Bob Nolet and was run by 30 world-class bartenders from Amsterdam and Rotterdam, serving over 30 variations of the bloody mary during the biggest annual Dutch event: King’s Day.
![Ketel one vodka bloody mary bar](/uploads/resized/work/8648/ketel-one-vodka-bloody-mary-bar_befafbdeaa69072c8d2039a707714164.jpg)
This unique experience giving people a taste of the Ketel One Vodka world was so 360° that it even resulted in a bloody mary book bundling the recipes of the 30 different bloody mary serves.
![Ketel One bloodymary](https://oona.agency/uploads/KetelOne_bloodymary.gif)
![Ketel one vodka bloody mary](/uploads/resized/work/8570/ketel-one-vodka-bloody-mary_befafbdeaa69072c8d2039a707714164.jpg)
Mission accomplished! As the pop-up bar became the hotspot during the King’s Day weekend, and we gained a lot of insights on how to make an activation stand out, from A to Z.
![Numbers ketelone bloodymary](/uploads/resized/uploads/41527/Numbers_ketelone_bloodymary_befafbdeaa69072c8d2039a707714164.png)
Related
Eager to know more?
Get in touch!