The bartender, press- and influencer communities in Amsterdam all witnessed the opening of the first Ketel One bloody mary pop-up bar. The bar was opened by Bob Nolet and was run by 30 world-class bartenders from Amsterdam and Rotterdam, serving over 30 variations of the bloody mary during the biggest annual Dutch event: King’s Day.
This unique experience giving people a taste of the Ketel One Vodka world was so 360° that it even resulted in a bloody mary book bundling the recipes of the 30 different bloody mary serves.
Mission accomplished! As the pop-up bar became the hotspot during the King’s Day weekend, and we gained a lot of insights on how to make an activation stand out, from A to Z.
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