For the oona SS20 welcome days, we decided to do things differently. We made a trend paper with narratives that shape the new normal like female empowerment, inclusivity, and body positivity.
All visual assets were made of old campaign faces, giving everyone a place and a new face. These faces were translated to a public Instagram filter and postcards that could be handed out.
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Shari Denise Kamwa
Copywriter Lead - She/Her