![Newnarratives 2](/uploads/resized/uploads/23642/newnarratives_2_befafbdeaa69072c8d2039a707714164.jpg)
For the oona SS20 welcome days, we decided to do things differently. We made a trend paper with narratives that shape the new normal like female empowerment, inclusivity, and body positivity.
![Newnarratives 3](/uploads/resized/uploads/23656/newnarratives_3_befafbdeaa69072c8d2039a707714164.jpg)
All visual assets were made of old campaign faces, giving everyone a place and a new face. These faces were translated to a public Instagram filter and postcards that could be handed out.
![Numbers newnarratives paper](/uploads/resized/uploads/41909/Numbers_newnarratives_paper_befafbdeaa69072c8d2039a707714164.png)
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![Shari new](/uploads/resized/uploads/67688/Shari_new_bc2ff4d730ee25f4bfb93d2f062bdfa5.jpg)