Oona agency leadership NL

Local influence & collaborations beyond borders

oona was founded in 2003 with a distinct passion for storytelling and has accelerated considerably over the past 3 years. Content has always remained the focus and due to the constant expansion of digital channels, oona has evolved into a full-service content partner. oona now has a team of over 50 digital natives in Antwerp, Amsterdam and Ghent.

The oona Benelux portfolio has expanded over 30% the last year with innovative clients like Samsung, Levi’s, Diageo, PepsiCo, etc. The Dutch leadership team is a logical next step for the agency. The Amsterdam based leadership team will be responsible for the agency’s development and client service within the local market. The Dutch leadership team will operate in close collaboration with the Belgian leadership team as they share 90% of the client portfolio.

Our team in Amsterdam has an enormous potential. I believe the new leadership in Amsterdam will be able to further strengthen the position of oona. Our ambition is to double the size of the agency in the coming two years.

— Werner De Smet, Founder & CEO

Good things come in threes

Noushin Shirzadi - Business Director

Noushin is relatively new to oona Amsterdam. She isn’t new to the world of communications, however. Before joining forces with oona, Noushin was active as Marketing Manager at Hearst Netherlands. She knows the world of business and media by heart and has all the capacities to further develop the position of oona Amsterdam. Noushin will take the development lead and has the responsibility to realize the ambitious growth plan.

Claire Trienekens - Creative Director

Claire has always been a force within oona Amsterdam since the early days. She sets the creative DNA for the Dutch hub and is the power behind all the creative concepts within the company. Since she combines an impeccable sense of style and great people skills, it’s no surprise she’s an essential part of the leadership team. Oona is confident Claire will expand oona’s creative horizons.

Elfi Josemans - Client-service Director

Elfi turned her hobby of making new connections and relationship building into her profession a few years ago. She has been part of the Amsterdam team for over 7 years and has consistently grown with and within the agency. Elfi will be taking on the role of client service director since she goes above and beyond when it comes to client management. Elfi will nurture our present client relations and develop future relations.

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