- We adopt a bottom-up, co-creative approach where we involve communities throughout the creative journey.
- We work with creative talent who think in native formats and understand community dynamics and always-on.
- We develop a more sustainable, long-term engagement plan, rather than a one-off, isolated campaign.
- Our in-house video team and design team produce campaign assets for many of our clients.
- This involves the production of original branded video content, photography, motion graphics, as well as the repurposing of influencer content into fully optimized brand assets. These can then be used for PR, the brand’s owned channels, the influencer’s own channels, social media and native social campaigns.